Jordan Maggin ยท Articles https://jordanmaggin.com/articles/ Plain writing about automating the manual work in small businesses. The business is worth less because it only runs when you are there https://jordanmaggin.com/articles/owner-knowledge-exit-multiples/ https://jordanmaggin.com/articles/owner-knowledge-exit-multiples/ Sat, 05 Sep 2026 00:00:00 GMT Small businesses sell for about 2.7 times cash flow, and the multiple has not moved in years. The one factor behind it that an owner can actually change is how much of the business lives only in their head.